Our team

I have a strong background in digital commerce, platform economy, and growth companies. I have co-founded and scaled businesses, and worked as a leader, expert, and entrepreneur both in Finland and internationally. My core role has not only been accelerating business growth but also building teams and company culture.

My experience ranges from e-commerce and marketplaces to peer-to-peer trade, platform and circular economy business models, as well as digital media. I have worked as a marketing and brand director for over 10 years and have also been responsible for communications. My expertise lies in brand building and management, marketing leadership, and data-driven marketing. In addition, I have strong competence in developing customer insight and customer experience.

My passion and genuine interest in people led me to recruitment at SAM, where I have focused especially on searches for marketing, sales, and business leaders in technology, digital business, and commerce sectors, with extensive experience in international recruitments as well.

In recruitment, what matters most to me is identifying people’s strengths and finding the right cultural fit. I believe that when people get to play to their strengths, the results drive both the individual and the organization forward.