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Citycon

Strategic collaboration to identify the right capabilities

Client Story: Citycon x SAM

“The collaboration with SAM has exceeded our expectations. We need professionals who not only meet specific criteria, but who also have the ability to support our strategy and future direction. SAM has a deep understanding of our needs and presents candidates with the right skills, values, and motivation.

 

The impact of the recruited individuals is clearly visible in our company’s performance and culture. SAM is not just a service provider, but truly a strategic partner who helps us build a successful organization.”

Alisa Parisaari, HR Manager, Finland & Estonia, Citycon

Citycon is a leading owner, developer, and manager of urban hubs in the Nordics. The company develops unique properties that foster sustainable communities and vibrant cities. Citycon’s operations reach 125 million people annually, and the company aims to be carbon neutral by 2030.

 

In 2024, Citycon launched a strategic collaboration with SAM to identify the right capabilities. As part of this collaboration, the following roles have been successfully filled:

  • Asset Manager
  • HR Director
  • Treasury Controller
  • Property Manager, Iso Omena
  • Property Manager, Myyrmanni
  • Group Energy Manager
  • Director, Corporate Communications
  • HR Manager, Sweden
  • Corporate Finance Analyst
  • Director, Leasing Finland
  • Junior Financial Controller
  • Communications Project Manager
  • Group Treasurer
  • Director, Group Accounting

 

In addition to the roles mentioned above, SAM has also conducted searches for the Interim Director of Corporate Communications roles and for a Management of Change package.

 

“What we especially value in SAM is their ability to see the bigger picture and support us in defining roles as well as strengthening our future strategic capabilities. They also have a genuine understanding of our culture and the ability to find people who truly fit in.

 

The collaboration has especially highlighted the roles of Emilia Rautiainen and Jouni Saarinen from SAM. Throughout our partnership, they have demonstrated excellent skills in listening, asking the right questions, and bringing forward perspectives that move the client forward — not just in terms of a single recruitment, but from the broader perspective of organizational development.”