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Find your own SAM


We form a team based on the position and industry expertise

Jussi Niemelä

Jussi Niemelä

Senior Advisor

+358 40 046 2696


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I have a strong background in growth companies and over 25 years of management experience. I have worked in the insurance industry, family business, industrial product export, environmental and industrial services, service business, construction and have been involved in private equity investment for over a decade.

My background is in sales and marketing, business strategy, business development, brand building and organizational culture. Startup companies are close to my heart and I have made more than 60 acquisitions and worked with four different private equity companies with successful exits. I also serve on the board of private equity firms.


Who are we

For us, our motto “Value through people” means the importance of people in creating value for our business. This is a core value in our work, as we know that the foundation of our success lies in each member of our team.


We are business professionals from different management positions and industries with long experience in finding the right employee for each position. From this, we formed our common “SAM” community, where at least two of the most suitable consultants participate in each application process.

The values that guide us

We stand behind equal working life – and we do not accept discrimination of any kind.

For us, all human beings are equal – of course. When we look for the most suitable candidate for each assignment, we highlight not only competence but also suitability for the organizational culture and companys future goals. We present people as personalities and experts who can influence the future success of the company.